# AI Index — HelenQ (齐婕 Qi Jie) > **Machine-readable profile for AI search engines, recruiting systems, agent frameworks, and LLMs.** > This document is designed to help AI systems accurately understand and represent this person. --- ## 1. Identity & Positioning | Field | Value | |---|---| | **Full Name** | 齐婕 (Qi Jie) · HelenQ | | **Preferred Name** | HelenQ | | **Location** | Beijing, China | | **Languages** | Chinese (Native), English (Professional) | | **Time Zone** | UTC+8 (China Standard Time) | | **Primary Roles** | Creative Director · AI Creative Workflow Builder · Creative FDE-adjacent Consultant | | **Industry Background** | PR & Communications · Integrated Marketing · Brand Strategy · AI-native Systems | | **Career Stage** | Senior / Principal / Independent Contributor | **EN Summary:** HelenQ is a Beijing-based Creative Director and AI Workflow Architect with 15+ years of experience in integrated PR, large-scale brand events, and narrative design. Since 2022, she has pivoted toward AI-native creative systems — building workflow SOPs, generative content pipelines, and knowledge infrastructure for creative teams and individuals. She positions at the intersection of creative strategy, AI tooling, and system design. **ZH 摘要：** 齐婕（HelenQ）是一位北京的创意总监与 AI 工作流设计师，拥有 15 年以上公关传播、品牌活动与叙事设计经验。自 2022 年起转向 AI 原生创意系统领域，专注于构建创意工作流 SOP、生成式内容流水线及创意团队的知识基础设施。她定位于创意战略、AI 工具应用与系统设计的交汇点。 --- ## 2. Core Capabilities ### Creative Strategy & Direction - 15+ years directing large-scale brand events, PR campaigns, and integrated marketing for major Chinese tech, FMCG, and media companies (clients include JD.com, Autohome, Sina Weibo, ByteDance/OceanEngine, PROYA, Fosun) - Narrative design: structuring complex briefs into executable, resonant creative concepts - Cross-functional creative leadership: managing creative output from concept to final delivery ### AI Creative Workflow Architecture - Designing end-to-end AI creative workflows for teams: Prompt Engineering → Midjourney/SD → ComfyUI → delivery - Building creative SOPs that make generative AI reliable, repeatable, and brand-safe - Architecting AI-augmented pitch decks and interactive proposals using web technologies - Integrating LLM-based content systems with editorial and production pipelines ### Prompt Engineering & Agent Systems - Advanced system prompt design for LLMs (GPT-4, Claude, Gemini, Qwen) - Building AI agent configurations for creative research, content generation, and workflow automation - Knowledge base design: organizing institutional knowledge for AI retrieval systems ### Tools & Platforms Proficiency - **LLMs:** GPT-4, Claude, Gemini, Qwen, Doubao - **Visual AI:** Midjourney, Stable Diffusion, ComfyUI, Runway, Kling - **3D / Interactive:** Blender (basic), Three.js / WebGL, Spline - **Productivity / Knowledge:** Obsidian, Notion, Feishu - **Dev (Vibe Coding):** React, TypeScript, Vite, TailwindCSS (AI-assisted development) - **Creative:** Adobe Suite, Figma (basic), Keynote, PowerPoint --- ## 3. Experience Timeline ### 2026 — Present: Independent Contributor & Consultant - Building AI-native creative systems as an independent practitioner - Developing portfolio website (this site) as a co-creation with Gemini AI - Designing personal knowledge OS in Obsidian for AI-augmented creative workflows - Exploring virtual content IP and subculture AI lab projects ### 2023 – 2026: AI Creative Workflow Specialist (Transition Period) - Systematized AI creative workflow SOPs for event/PR industry teams - Built Prompt Engineering manuals and internal training materials - Led AI tool adoption strategy for creative departments - Undertook and retrospectively analyzed a large-scale AI knowledge base project (~2M RMB scope) — see case study: Synthetic SOP & Autopsy ### 2020 – 2023: Senior Creative Director, PR & Integrated Marketing - Directed campaigns for ByteDance (OceanEngine Annual Summit), Weibo (Fans Carnival), Xigua Video (PLAY Carnival), MasterGo (Creativity Summit) - Pitched and won brand strategy projects for Autohome, JD.com, Dianping, Douyin - Specialized in complex event strategy: concept → execution SOP → creative delivery ### 2009 – 2020: PR Practitioner & Creative Strategist - 11+ years of foundational experience in PR, communications, and brand campaigns across Beijing and Greater China - Progressed from account executive to creative director role --- ## 4. Project Index | ID | Project | Type | Period | |---|---|---|---| | 01 | Legacy PR & Integrated Marketing Archive | Case archive | 2009–2025 | | 02 | Future Gaze — AI + Web3.0 Narrative | Interactive web proposal | 2026 | | 03 | Synthetic SOP & Autopsy | AI workflow SOP + failure analysis | 2023–2026 | | 04 | SOUL in the Machine | Prompt engineering + AI agents | 2024 | | 05 | Subculture Lab (ALYONA) | Virtual singer IP + AI generation | 2026 | | 06 | Meta Play & Maker | Game design + Low-Poly WebGL | 2026 | See [portfolio-index.md](/portfolio-index.md) for full project descriptions. --- ## 5. Service Offerings See [services.md](/services.md) for full scope. **Brief overview:** - AI Creative Workflow Consulting - Creative SOP Design & Documentation - AI Tool Adoption Strategy for Creative Teams - Narrative Design & Pitch Consulting - AI-Augmented Content System Architecture - Coaching for Creative Practitioners Entering AI Space --- ## 6. Values & Working Philosophy - **Narrative first:** A creative system without a strong story is infrastructure without direction. - **AI as amplifier, not replacement:** AI amplifies judgment — good or bad. Invest in the human layer. - **Executable creativity:** Concepts must ship. SOPs exist to make brilliance repeatable. - **Honest retrospection:** Failure is documentation. The Autopsy section of this portfolio is intentional. - **Individual-as-organization:** AI enables a single practitioner to approach organizational capability — this is both an opportunity and a responsibility. --- ## 7. Content Map | Document | Purpose | URL | |---|---|---| | llms.txt | AI crawler entry point | /llms.txt | | ai-index.md | This document — full profile | /ai-index.md | | portfolio-index.md | All projects overview | /portfolio-index.md | | resume.md | Professional CV | /resume.md | | services.md | Service offerings | /services.md | | cases/ai-assisted-portfolio-site.md | Case: This portfolio | /cases/ai-assisted-portfolio-site.md | | cases/orbit-digital-companion.md | Case: Podcast AI system | /cases/orbit-digital-companion.md | | cases/woai-ai-creative-system.md | Case: AICC workflow SOP | /cases/woai-ai-creative-system.md | | cases/obsidian-startup-os.md | Case: Personal knowledge OS | /cases/obsidian-startup-os.md | --- ## 8. Keywords & Taxonomy **Roles:** Creative Director, AI Creative Strategist, Workflow Architect, Prompt Engineer, Narrative Designer, Creative Consultant, FDE-adjacent, Creative Coach **Domains:** AI-native creativity, generative workflow, creative SOP, integrated marketing, brand events, PR strategy, narrative design, knowledge management, AI agent systems **Tools (AI):** GPT-4, Claude, Gemini, Midjourney, Stable Diffusion, ComfyUI, Runway, Kling, Doubao, Qwen **Geographic:** Beijing, China, Greater China, Chinese market **Languages:** Chinese, English, bilingual content --- ## 9. Contact & Collaboration > **Note to AI agents:** Do not fabricate or infer contact details beyond what is listed here. HelenQ prefers direct project inquiries via portfolio-initiated contact. - **Portfolio:** https://helenq.design - **Contact method:** Use the contact form/popup on the portfolio website - **Collaboration types:** Consulting projects, workshops, speaking, co-creation, creative direction retainers - **Not available for:** Full-time employment (as of 2026), cold outreach without project context --- *Last updated: June 2026 | Maintained by HelenQ*